User Personas & Journey Flows
Sarah Chen
Sarah Chen
Policy ResearcherAge 32Government policy analyst researching healthcare reform
Goals
Gather diverse perspectives on policy proposals
Access real-time expert analysis
Validate research with AI-powered insights
Track policy sentiment changes over time
Monitor longitudinal impact assessments
Pain Points
Limited access to diverse viewpoints
Time-consuming research process
Difficulty validating information sources
Requirements
Landing Page Design
Professional Network SEO
Social Media Meta Tags
Mobile Responsive Design
Council Browse Page
Healthcare Category Filtering
Search Functionality
Council Analytics Dashboard
Discussion History Display
Mobile Browse Interface
Professional Registration Flow
Profile Setup Wizard
Forum Question Submission
Question Text Editor
AI Panel Configuration Interface
Persona Selection System
AI Response Display
Citation and Source Tracking
Export Tools Integration
PDF Report Generation
Time-Series Question Setup
Recurring Policy Analysis
Longitudinal Trend Visualization
Historical Data Comparison
User Journey Flow
Discovers Collaborative Councils
🙂Finds platform through professional network recommendation
Explores Healthcare Council
😊Browses existing healthcare policy discussions
Creates Account
😐Signs up with professional credentials
Submits Policy Question
🤔Posts question about medicare expansion impacts
Configures AI Panel
😮Selects diverse AI personas for comprehensive analysis
Reviews AI Responses
😍Analyzes AI-generated perspectives and citations
Sets Up Recurring Analysis
🤔Configures monthly recurring analysis to track policy changes
Reviews Historical Trends
😮Analyzes sentiment and position changes over 6 months
Exports Research
😄Downloads formatted report with longitudinal data
Marcus Johnson
Marcus Johnson
Small Business OwnerAge 45Restaurant owner making decisions about business expansion
Goals
Get practical business advice
Understand market trends
Make data-driven decisions
Track market sentiment over time
Monitor quarterly business performance indicators
Pain Points
Overwhelmed by conflicting advice
Limited time for research
Need actionable insights quickly
Requirements
SEO Landing Page Optimization
Business Council Category
Question Browser Interface
Guest Question Submission
Quick Question Form
Account Creation Prompts
Business Profile Setup
Business-focused AI Personas
Results Dashboard
Interactive Q&A System
Follow-up Questions Interface
Planning Tools Integration
Action Items Generator
Business Plan Templates
Market Trend Tracking
Quarterly Performance Analysis
Business Sentiment Timeline
User Journey Flow
Google Search Discovery
😟Searches for 'small business expansion advice'
Quick Browse
🙂Reviews similar business questions and AI responses
Guest Question Submission
😐Submits question without creating account first
Account Creation Prompt
😊Creates account to access full AI panel features
AI Panel Results
😍Reviews business-focused AI personas responses
Follow-up Questions
🤔Asks clarifying questions to AI panel
Action Plan Creation
😄Uses AI insights to create business plan
Sets Up Market Monitoring
🤔Configures quarterly recurring questions to track market changes
Dr. Elena Rodriguez
Dr. Elena Rodriguez
Academic ResearcherAge 38University professor studying social impact of technology
Goals
Conduct rigorous research
Access diverse data sources
Collaborate with global experts
Perform longitudinal studies with consistent methodology
Track opinion evolution in controlled studies
Pain Points
Need peer-reviewed quality insights
Require detailed methodology
Limited budget for research tools
Requirements
Academic Landing Page
Technical Documentation
PLAS Methodology Documentation
AI Bias Mitigation Documentation
Institutional Account System
University Credential Verification
Research Tools Interface
Project Setup Wizard
Controlled Study Environment
Batch Query Interface
Systematic Query System
Data Export Functionality
CSV/JSON Export Options
Citation Tools
Academic Format Templates
Longitudinal Study Design
Controlled Time-Series Analysis
Research Methodology Consistency
Statistical Change Detection
User Journey Flow
Academic Network Referral
🤔Colleague recommends platform for research methodology
Methodology Review
🧐Studies AI bias mitigation and PLAS system
Research Account Setup
😐Creates institutional account with university credentials
Research Project Creation
😊Sets up controlled study environment
Data Collection
😮Runs systematic queries across AI panel configurations
Analysis & Export
😍Downloads raw data for statistical analysis
Longitudinal Study Setup
😮Configures 12-month recurring study with consistent methodology
Time-Series Analysis
😍Analyzes opinion evolution and statistical significance
Publication Preparation
😄Formats longitudinal results for academic publication
Community Leader Maya
Community Leader Maya
Civic OrganizerAge 29Local community organizer working on urban development issues
Goals
Engage community in decision-making
Present balanced information to residents
Build consensus on local issues
Pain Points
Difficult to present unbiased information
Community meetings often become heated
Need accessible explanations of complex issues
Requirements
Civic Landing Page
Community Features Documentation
Urban Planning Council
Local Issues Search
Organization Registration System
Community Group Management
Community Forum Interface
Public Question Submission
Balanced Panel Setup
Viewpoint Balance Algorithm
Community Dashboard
Community Sharing Tools
Meeting Tools Integration
Presentation Mode
Public Meeting Facilitation Tools
User Journey Flow
Community Platform Discovery
🙂Finds platform through civic tech newsletter
Local Issues Exploration
😊Searches for similar urban development discussions
Community Group Setup
😐Creates organizational account for community group
Public Meeting Preparation
🤔Submits community question about zoning changes
AI Panel Configuration
😮Selects balanced AI personas representing different viewpoints
Community Sharing
😍Reviews AI responses and prepares community presentation
Public Meeting Integration
😄Uses AI insights to facilitate balanced community discussion
David Park
David Park
Premium Enterprise UserAge 42Fortune 500 company executive using platform for strategic decision-making and team collaboration
Goals
Access premium AI models and advanced analytics
Manage team accounts and permissions
Export data for boardroom presentations
Ensure data security and compliance
Pain Points
Need enterprise-grade features and security
Require bulk operations and team management
Must justify ROI to stakeholders
Need priority support and SLA guarantees
Requirements
Enterprise Landing Page
Pricing Page with Tiers
Payment Processing System
Subscription Management
Team Account Management
User Role & Permission System
Premium AI Model Access
Advanced Analytics Dashboard
Enterprise Data Export
API Access for Integrations
Priority Support System
SLA Monitoring Dashboard
Compliance Documentation
Security Audit Reports
Usage Analytics & Billing
Invoice Management System
User Journey Flow
Enterprise Solution Research
🤔Researches AI solutions for company decision-making needs
Sales Demo Request
😐Schedules demo call with sales team
Proof of Concept
😊Tests platform with sample company questions
Subscription Purchase
😐Purchases enterprise subscription for team
Team Onboarding
🙂Sets up team accounts and permissions
Strategic Analysis
😍Conducts company-wide decision analysis using premium features
Executive Presentation
😄Presents AI-generated insights to board of directors
Common UX Patterns & Features
Smart Onboarding
Contextual guidance based on user type and goals
Progressive Disclosure
Advanced features revealed as users become more engaged
Multi-modal Access
Guest access, registered users, and institutional accounts
Real-time Guidance
Contextual help and suggestions throughout the experience
Time-Series Intelligence
Longitudinal analysis with recurring questions and trend visualization
Adaptive Scheduling
Flexible recurring patterns with timezone support and smart notifications
Master UX Flow Requirements & Priorities
✅ Completed Features - Core Platform
Basic Infrastructure
Landing Page Design
Council Browse Page
Forum Question Submission
Question Text Editor
Mobile Responsive Design
AI & Core Features
AI Panel Configuration Interface
Persona Selection System
AI Response Display
Results Dashboard
Technical Documentation
Time-Series Question Creation
Recurring Question Scheduling
Longitudinal Trend Visualization
Time-Series Data Analysis
🚨 Critical Priority - Revenue Generation (Paying Customers First)
Monetization Infrastructure
Pricing Page with Clear Tiers
Payment Processing System (Stripe Integration)
Subscription Management Dashboard
Usage Analytics & Billing System
Enterprise Features
Team Account Management
Premium AI Model Access
Advanced Analytics Dashboard
Priority Support System
🔥 High Priority - User Acquisition & Retention
Completed
Business Council Category
Question Browser Interface
Business-focused AI Personas
Community Forum Interface
Public Question Submission
Time-Series Analysis Dashboard
Recurring Market Analysis
Acquisition Features
SEO Landing Page Optimization
Guest Question Submission (Convert to Paid)
Search Functionality
Interactive Q&A System
User Experience
Professional Registration Flow
Citation and Source Tracking
Export Tools Integration
Data Export Functionality
Time-Series Data Export
Historical Trend Reports
⚡ Medium Priority - Feature Enhancement
Completed
Urban Planning Council
Discussion History Display
Mobile Browse Interface
PLAS Methodology Documentation
Recurring Question Infrastructure
Time-Series Comparison Tools
Advanced Features
Planning Tools Integration
Batch Query Interface
Meeting Tools Integration
Community Sharing Tools
Advanced Time-Series Analytics
Longitudinal Study Templates
Specialized Tools
Academic Landing Page
Citation Tools
Balanced Panel Setup
Presentation Mode
📈 Business Strategy & Metrics
Revenue-focused development approach prioritizing features that directly convert users to paid customers and increase customer lifetime value.
Conversion Metrics
- • Guest → Registered User
- • Free → Paid Subscription
- • Individual → Enterprise
Revenue Targets
- • Enterprise accounts: $500+/month
- • Professional users: $29/month
- • Research institutions: $99/month
Success Indicators
- • Payment completion rate
- • Feature usage correlation
- • Customer retention rate
Continuous UX Improvement
These user flows represent our current understanding of user needs. As we gather real user data and feedback, we'll continuously refine and optimize each journey to better serve our diverse community while maximizing revenue generation.